SAMAYA x VIVATECH
FIRST PARTICIPATION WITH A STAND DEDICATED TO THE ULTRA RANGE
The Auvergne-Rhône-Alpes Region has selected ten innovative start-ups to participate in Viva Technology, a meeting dedicated to innovation and technological advances held in Paris from June 14 to 17, 2023. Arthur Jallas, Co-founder de Samaya and Sales Director, and Antoine Vengeon, European Sales Manager, share their impressions of Samaya's presence at the 2023 edition.
What does Samaya's presence at such a large-scale event mean to you?
Arthur Jallas : First of all, we would like to thank the Auvergne-Rhône-Alpes Region for its support and its invitation to Viva Technology. For Samaya, this represented an opportunity to get out of our bubble of mountain practitioners and the outdoor market to share our know-how, as well as the technologies developed in Annecy, with tech players in the broad sense. The objective was to make the brand known in this new environment for us, to show the technological developments in the outdoor universe, to discuss our reindustrialization strategy and the evolution of the uses associated with our equipment.
What do you particularly remember from these four days?
AJ : We come back full of energy thanks to the enthusiasm and the attraction for Samaya.
Antoine Vengeon : Exactly, we were pleasantly surprised by the interest in Samaya as a young, ultra-technical French brand. We also appreciated the very strong exchanges we had around the challenges of reindustrialisation, control of the production chain and French know-how in particular.
What is the significance of an event like this for Samaya?
AJ : I believe that we counted 150,000 visitors during this edition. A show like this is therefore a good opportunity for us to realize the scope of Samaya and our products. We realize that we can interest well beyond the world of mountaineering and high mountain practitioners.
AV : I think our attention to product design, aesthetics and durability makes them relatively universal. Vivatech was the perfect place to promote our brand image and increase our notoriety. To do again!
