Behind The Scenes – Reveal campaign

Behind-The-Scenes-Reveal-campaign Samaya

Behind The Scenes – Reveal campaign

Samaya® offers “five-star palaces in the mountains” that correspond to its new definition of luxury. The 2021 product campaign created by Samaya® is the result of a meticulous creative process for an unexpected artistic performance. For the production of the Behind The Scenes campaign, the Samaya® team called on photographer Marc Daviet .

THE CREATIVE CONCEPT OF THIS CAMPAIGN.

Between elegance and performance, Samaya® is boldly in line with the pioneers who preceded it. For a powerful connection between man and nature, the final rendering thus presents two subjects: on the one hand the individual and on the other hand his tent as an essential object. This campaign of five consecutive weeks poses the artistic direction of the brand, while positioning the ALPINE , 8K and ULTRA ranges in the use for which their products are intended.
 
. NATURAL
By relying on the essential elements of air, water and earth, Samaya® wishes to highlight the power and beauty of nature. The case of the tent, this age-old object synonymous with freedom, is thus magnified. The natural textures also bring a particular graphic design to the visual.
. MONOCHROME
The photographic work carried out around the monochrome aims to sublimate the harmony between the tent and its external environment. This method brings sobriety in the visual, with an assumed connotation towards fashion. The variation of the different colors takes up the graphic reference of each range: pink for the ALPINE range, mineral blue for the 8K range and white for the ULTRA range.
. NIGHT
The fact that the subject is presented in a nocturnal atmosphere is not insignificant. The two essential functions of the tent are thus highlighted: protection and recovery comfort. Inspired by current trends, the intimate atmosphere invites you to suspend time to enjoy the moment. This quest for contemplation – on the sidelines of the action – refers to the meaning of the Nepali word “SAMAYA” which recalls the value of the present moment.
. HUMANIST
The instinctive and enigmatic posture of the human being symbolizes the communion with nature and the return to the sources. By making the bridge with the "world below", the tent is the link between the mountain and Man. In these places that were not designed for humans to rest, the tent and its protective character play a central role. Apart from the usual "lifestyle" codes, each individual posture has been worked on to leave room for the imagination.
. ZENITHAL
Frequently used in architecture, notably by Le Corbusier, zenithal lighting is no less topical. It provides a certain notion of magic and gives a “timeless” aspect to the scene. The connection to nature is reinforced and becomes omnipresent. This almost supernatural lighting also makes it possible to highlight the tent in a dark but nevertheless colorful atmosphere, like a jewel in its night setting. Thus, these innocuous but meaningful places finally come to life.

In the field, photographer Marc Daviet and the Samaya® team have proven their agility in setting up a precise and powerful scenography, in restrictive environments.

Samaya2.0

SYMBOLIC: Versatility without compromise.
RANGE: ALPINE.


© Marc Daviet

TENT: Samaya2.0 Pink
COLOR REFERENCE: Pink
MESSAGE: The climbing partner       
LOCATION: Haute-Savoie, France
DATE: May 28, 2020
TIME: 11:15 p.m.
ALTITUDE: 1,856m
TEMPERATURE: 12°C
MATERIAL: NIKON D850 & 14-24mm f/2.8
AUTHOR: Marc Daviet
MANAGEMENT / RIGHTS: Samaya®
APPEARING: Léa Morand

“The photographs are refined, including few details and guiding the gaze towards the essential of the image, which are the tent and the individual. »

Marc Daviet

Samaya2.5

SYMBOLIC: Comfort for signature.
RANGE: ALPINE.


© Marc Daviet

TENT: Samaya2.5 Pink
COLOR REFERENCE: Pink
MESSAGE: The comfort capsule        
LOCATION: Haute-Savoie, France
DATE: May 29, 2020
TIME: 01:03
ALTITUDE: 1,856m
TEMPERATURE: 11°C
MATERIAL: NIKON D850 & 14-24mm f/2.8
AUTHOR: Marc Daviet
MANAGEMENT / RIGHTS: Samaya®
APPEARING: Léa Morand

“During these photo shoots, Samaya® pondered for a long time what type of lighting to use in such a setting. The few nights of testing made it possible to define the renderings imagined beforehand. »

Marc Daviet

Samaya ASSAULT2 8K

SYMBOLIC: Extreme conditions, extreme performance.
RANGE: 8K.


© Marc Daviet

TENT: Samaya ASSAULT2 8K
COLOR REFERENCE: Mineral Blue
MESSAGE: Where life was not thought
LOCATION: Haute-Savoie, France
DATE: October 20, 2020
TIME: 02:10
ALTITUDE: 2,876m
TEMPERATURE: -12°C
MATERIAL: NIKON D850 & 14-24mm f/2.8
AUTHOR: Marc Daviet
MANAGEMENT / RIGHTS: Samaya®
APPEARING: Ghislain Pipers

"On location, few images were taken (about 4-5 images per scene), with particular care given to detail, image balance, framing, posture and the look of the objects. For a photographer, the excellence of a shot lies in the absence of retouching: press the shutter button once and the image is captured. A great astonishment is then immediately perceived because the concept discussed for months finally comes to life. »

Marc Daviet

Samaya BASECAMP 8K

SYMBOLIC: Push the limits of comfort.
RANGE: 8K.


© Marc Daviet

TENT: Samaya BASECAMP 8K
COLOR REFERENCE: Mineral Blue
MESSAGE: Comfort in unknown lands   
LOCATION: Haute-Savoie, France
DATE: October 20, 2020
TIME: 03:45
ALTITUDE: 2,876m
TEMPERATURE: -14°C
MATERIAL: NIKON D850 & 14-24mm f/2.8
AUTHOR: Marc Daviet
MANAGEMENT / RIGHTS: Samaya®
APPEARING: Ghislain Pipers

“On this shooting session, very little post-production was done due to the good exposure of the night lighting. The “only” work was noise reduction. None of these photos were taken in the studio. They are not retouched. The photographer's challenge was to build an outdoor studio. »

Marc Daviet

Samaya ASSAULT2 ULTRA

SYMBOLIC: Lighter than light.
RANGE: ULTRA.


© Marc Daviet

TENT: Samaya ASSAULT2 ULTRA
COLOR REFERENCE: White
MESSAGE: Arrival at advanced camp        
LOCATION: Haute-Savoie, France
DATE: October 19, 2020
TIME: 10:10 p.m.
ALTITUDE: 2,876m
TEMPERATURE: -10°C
MATERIAL: NIKON D850 & 14-24mm f/2.8
AUTHOR: Marc Daviet
MANAGEMENT / RIGHTS: Samaya®
APPEARANT: Christophe Dumarest

For each photo session, the Samaya® team and photographer Marc Daviet worked until 3-4 a.m., accounting for around 12 hours of shooting per session, including approaching the shooting location and setting up each scene. Like this shoot, Samaya®️ (re)connects Man to his environment. The images captured attest to this ambition, in particular by the posture of the model who places herself as an explorer who is both timeless and contemplative.

Designing and creating - with passion and commitment - tools whose elegance contrasts with the radicality of their function has become the signature of Samaya®.

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